Given the option, few would choose to buy products that harm the earth—but it’s almost impossible to know how most consumer goods are made or where they come from. This is about to change, says Supply Chain Innovator Markus Mutz. He shares how he used blockchain technology to track the Patagonian toothfish on their journey from the ocean to the plate. Markus has proved that it’s possible to offer consumers a product they can trust.
