Driven by a passion for developing smart systems for food sales and logistics, Out of our own backyards (Ooooby) is the result of his work-a local food operation that delivers hundreds of Auckland doors every week.
Pete Russell is a local food advocate, a social entrepreneur and founder of Oooby. After seeing first hand the destructive nature of globalized food and the increasing demand for local alternatives during his time in a multi-million dollar food business, Pete became committed to working in the local food space.
Driven by a passion for developing smart systems for food sales and logistics, Out of our own backyards (Ooooby) is the result of his work-a local food operation that delivers hundreds of Auckland doors every week.
